Services Provided by Lisa Kroulik Copywriting
About Us Pages: This is your company's story, usually summed up in less than 500 words. I provide the history of your organization, what you stand for, and any other details you would like me to include. Along with your home page, current and potential customers often study this page before doing business with your organization for the first time. This page can introduce visitors to your staff and provide a brief biography of each key person.
Articles: The typical article I write ranges from 500 to 2,500 words. This type of writing informs the reading audience and generally is not promotional. I go in-depth on several aspects of a single subject. It may or may not end with a call to action, depending on your preferences. I do not have experience writing white papers.
Blog Posts: These are also meant to inform but are typically shorter and more promotional. The word count may range from 250 to 1,000 words. Blog posts are an excellent way to provide your website visitors with fresh, engaging copy highlighting one of you company's products or services. They can also offer insight into topics that are important to your target audience.
eBooks: I have enjoyed tremendous success with my own eBooks and have also ghostwritten short eBook downloads for clients. I have published to Amazon and several smaller platforms.
Frequently Asked Questions Pages: Answering the same questions repeatedly can be time-consuming but ignoring them is bad business. That's why a FAQ page makes good sense. By providing your visitors with answers to questions they are likely to have, you save their time and yours. Of course, this needs to come with the caveat for them to contact you if they don't see an answer to their question or they prefer to speak to someone directly.
Home Pages: Because it is the first page people see when arriving at your website, the content of your home page is vitally important. It needs to be welcoming and informative while assuring the website visitor that you have what he or she needs. Promotion should be subtle as people are more interested in learning what your company can do for them than they are about its features. Your home page needs to be user-friendly in design as well as provide quick access to more in-depth information.
Product Descriptions: Your customers don’t care about product features. Anyone can list those. They want to know what your product can do for them and how they can expect to feel while using it. Strong action words that convey a sense of belonging with your brand helps you stand above the competition.
Service Pages: If your company offers more than one service, customers will want to read about each one individually. I can provide you with a broad overview page of all services along with a unique page describing each service that your business offers. I try to keep these less than 500 words. That gives your visitors just enough information to make them curious enough to call, email, or schedule a consultation to learn more.
Social Media Posts: Most business owners want to be more engaged with their customer base, but don't have the time to post on Facebook, Twitter, and other social media sites. I manage several social media calendars for a current client by finding links to online information on topics that the client provides. I can do the same for you based on a schedule that you determine.
What do my clients say?
"I've found, quite possibly, the most impressive content writer I've had the fortune of working with in 10-12 years in Lisa Kroulik. She has not only exceeded my initial expectations but displayed the type of professionalism and ethics that I've been at a loss to find--and is now an integral part of my team."
- Sandra Riehl, Saris Web Design, Chaska MN
"I have been working with Lisa for several months now and am very pleased to have found a professional, friendly, and willing writer like her. Lisa has been consistently delivering exactly what we ask for no matter how difficult the research and writing assignment may be. Apart from her very accomplished writing abilities, Lisa's timeliness is second to none and has been a huge asset to our relationship."
- Sam Messina, Akamai Innovations, Monterey CA
“I have several different healthcare/medical clients that Lisa writes blogs for. She is immensely talented, always on time (or before), and always accurate. She is my go-to writer of choice!”
-Donna W., FEED Agency, Fayetteville, AR
"Lisa followed my directions to a T. She over-delivered, which is a breath of fresh air. Thanks, Lisa!"
-Kristen Haley, Zomalo, Malden MA
“Thank you! Very professional and knowledgeable writer. I look forward to working with you more. I would recommend Lisa to anyone who needs a great writer.”
-Chris B., Affordable Image, Phoenix AZ
"Lisa has been working on Content Runner for close to a year and has consistently been one of the most sought-after writers. She receives extremely high reviews and is praised often for her work."
- Chad Fisher, Content Runner, Seattle WA